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RogueLogic
What we doSEOEnterprise SEOAEOPPC and paid AIGoogle AdsMeta AdsBing AdsDigital PRAI and automationWeb designCompetitor ReconAnswer monitoringVisibility modelWho we helpEnterprise (large & complex sites)ManufacturingProfessional servicesEngineeringSaaSLegalHealthcareThinkingInsightsCase notesFAQ hubPricingAbout0330 165 8213
SEOAEOPaid & AI adsDigital PRAI & automationWeb design
Web designLive

Websites built for AI, search and speed.

You launch a site that is already fast, already ranking and already legible to AI. Bespoke, engineered to be found, and built to earn traffic from day one, not six months later.

Book a call →See the pricing
Built to be found
PageSpeed and Core Web Vitals98%
Technically clean, crawl-ready100%
Structured for AI and search92%
Time to launch60%
Illustrative. Every build is scoped to your site and goals.
What you get
Bespoke, conversion-led designHand-built, lightning-fast siteTechnical SEO and schema built inMigration and redirects, if replatforming
Measured on
PageSpeed and Core Web VitalsTechnical healthSearch and AI readiness
The short answer

Most websites are built to look good, then handed to an SEO agency to fix. We build them the other way round: technically flawless, fast, and structured for search engines and AI assistants from the first line of code, so they are ready to rank and be cited the day they launch. Bespoke builds from £5,000, hosted and managed on our own platform from £100 a month.

Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.

What Web design involves

Scope and strategy

We start from how you need to be found, the keywords, the AI surfaces, the buyers, and design the site around that, not around a template.

Design that converts

A bespoke design built around your buyers and the actions you need them to take, not a theme everyone else is using.

Build clean and fast

Hand-built and lightweight, so it starts green on PageSpeed and Core Web Vitals, and a performance budget the build cannot exceed keeps it there as the site grows.

What we do

Web design, six things, in this order.

01

Scope and strategy

We start from how you need to be found, the keywords, the AI surfaces, the buyers, and design the site around that, not around a template.

02

Design that converts

A bespoke design built around your buyers and the actions you need them to take, not a theme everyone else is using.

03

Build clean and fast

Hand-built and lightweight, so it starts green on PageSpeed and Core Web Vitals, and a performance budget the build cannot exceed keeps it there as the site grows.

04

Structured for SEO and AEO

Semantic HTML, schema, clean architecture and crawlable content, so search engines and AI assistants can read, rank and cite it.

05

Launch without losing rankings

If you are replatforming, we migrate with a full redirect plan so you keep the traffic you already have.

06

Host and maintain

Hosted and managed on our own platform, kept fast, secure and technically healthy, from £100 a month.

What is live, and what is not
We label every discipline: live, emerging, or partner-delivered. The status on this page is the honest one. We will tell you exactly what we can measure and deliver for you before you buy it, and we will not claim guaranteed placement in an AI answer, because nobody can deliver that.
The maths of the build

A slow, clumsy site leaks the demand you already paid to earn.

53%
Of mobile visits are abandoned if a page takes over three seconds
Google / SOASTA
+32%
Rise in bounce as a page slows from one second to three
Google
7%
Drop in conversions for every extra 100ms of load time
Akamai
75%
Of people judge a company's credibility on its website alone
Stanford

These are industry figures, not our own results, and we do not invent numbers. They show why speed and clarity are revenue, not decoration: the traffic is the expensive part, and a slow build spills it. No result is ever guaranteed.

Go deeper

Web design specialisms.

Web design for healthcare

You turn anxious, careful visitors into booked appointments. We build calm, accessible, fast healthcare sites that answer the real questions, make booking effortless and stay honest about what you can claim.

Read more →
Accessible web design and WCAG audits

You get a site that genuinely works for people with impairments, and happens to work better for everyone. We audit against WCAG, test on real assistive tech and build accessibility in, not bolt a badge on.

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Choosing a web design agency in the UK

You get an honest buyer's guide, not a pitch, so you can pick the web design agency that fits your goals and budget. It covers what separates a good site from a pretty one, and where we fit and where we do not.

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WordPress web design

You get a bespoke WordPress site that loads fast, stays secure and is built to be found. WordPress earns its bad name from how it is built, not what it is, and we tell you honestly when it is the right tool and when it is not.

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Shopify web design

You get a Shopify store tuned around the path a buyer takes to pay, so it converts rather than just going live. We customise themes or build bespoke, winning on the design, speed and findability Shopify leaves to you.

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Conversion rate optimisation

You keep the changes that actually move the numbers and drop the guesswork. We find where visitors drop off on your current site, test properly, and turn more of the traffic you already have into enquiries.

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ecommerce web design

You get a store that earns its keep at the checkout, not just in the mockup. We build bespoke ecommerce sites that load fast at catalogue scale, guide buyers cleanly to payment, and rank for the terms that put you in front of ready buyers.

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headless CMS websites

You get the speed and flexibility of headless without losing the ability to rank. We pair a decoupled CMS with a server-rendered front end, so editors get a clean workflow and your pages stay fast and crawlable.

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Website redesign

You get a site that converts better and reads cleanly to search and AI, without throwing away the visibility you spent years earning. A redesign is the riskiest thing you can do to a ranking site, and we protect it.

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Web design for law firms

You turn a nervous first-time visitor into a booked consultation. We build sites for solicitors and chambers that load fast, read cleanly to search and AI, and do the converting that respectable-looking law sites rarely do.

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Web design for manufacturers

You turn an engineer's search into a request for quote. We build manufacturer sites that load fast and put your capabilities and part data into crawlable pages, instead of hiding the specification a buyer came for.

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Web design for professional services

You turn a considered, sceptical buyer into a booked conversation. We build sites for firms that sell judgement, accountants, consultants, advisers, that load fast, read cleanly to search and AI, and give enough away to earn trust.

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Next.js websites

You get a Next.js site that ranks from launch, built the way search engines and AI assistants need it read: server-rendered on first request, light on the client, and structured to be found.

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Web design for SaaS

You turn months of quiet self-education into trials and demos. We build software sites that load fast, render cleanly for crawlers and AI, and convert the research happening long before anyone in your business knows about it.

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Web design for financial services

You convert a cautious researcher into a booked call, in a market that weighs credibility harder than any other. We build sites for advisers, brokers, lenders and fintechs that read cleanly to search and AI, inside FCA rules.

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AI-ready websites

You get a site AI assistants and search engines can read, understand and quote without guessing, built in from the first line of code. Bespoke builds from £5,000, hosted and managed on our own platform from £100 a month.

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Website replatforming

You move onto the right foundation and rebuild light, fast and structured to rank, without leaving your hard-won traffic behind. A replatform is not a reskin, and we make the move pay off.

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Web design for engineers

You get found and believed by the specifier who needs exactly what you do. We build engineering sites that load fast, state capability precisely, and read cleanly to search and AI, because engineers buy on substance, not gloss.

Read more →
Website strategy

You get a site structured to win from the start, because the demand, the buyers and the search and AI surfaces are mapped before anyone picks a layout. Design-first sites look sharp and rank for nothing, and we work the other way round.

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Conversion-focused design

You get results measured in enquiries, not compliments. We design around the decision your buyer is making and the single action each page exists to drive, because a beautiful site can still convert badly.

Read more →
Fast websites

You get a site that passes Core Web Vitals and stays passing, because speed is engineered into how it is built, not bolted on once it is already slow. We hand-build lightweight sites that stay fast.

Read more →
Managed hosting and care

You keep the standard you launch with. We host and maintain the sites we build on our own platform, keeping them quick, secure and technically sound, because a fast, clean site does not stay that way on its own.

Read more →
Is it for you

Worth doing, and not worth doing.

Do this if

Your current site is slow, hard to update, or was never built to rank.You want a site engineered to be found in search and AI, not just to look good.You are replatforming and cannot afford to lose your rankings.

Do not bother if

You want the cheapest possible template site. That is not what we build.You need a large bespoke web application. We build marketing sites, exceptionally well.You want us to host a site we did not build. We host and manage our own builds only.
What you get

What lands on your desk.

Bespoke, conversion-led designProject
Hand-built, lightning-fast siteProject
Technical SEO and schema built inBuilt in
Migration and redirects, if replatformingAs scoped
Hosting and managementFrom £100 + VAT/mo
Ongoing technical healthOngoing
See the pricingFrom £5,000 + VAT, hosting from £100 + VAT/mo
Built for AI

Read by AI agents, not just people.

Assistants and agents now browse the web to answer questions and get things done, and Chrome's Lighthouse scores how ready a site is for them. Our builds are structured to pass those agentic-readiness checks from launch, the same foundations that win you citations in AI answers.

A machine-readable accessibility tree

Agents read the accessibility tree as their primary model of the page. We use semantic HTML and correct ARIA so every heading, control and label is legible to a machine, with roles and names intact.

Stable, low-shift layouts

An agent can only act on an element that stays put. We keep Cumulative Layout Shift low so buttons and forms do not move under an agent mid-task.

Discoverable and structured

We ship an llms.txt manifest and rich schema so assistants can find, read and attribute your content, rather than guessing at it.

Ready for WebMCP

As the WebMCP standard matures, our builds are structured to expose your forms and actions to agents cleanly, instead of being retrofitted later.

See how we get you cited in AI assistantsMeasured against Chrome's Lighthouse agentic-browsing checks
Found in AI

Built to be found in every assistant.

A site we build is not just for Google. It is structured so the assistants your buyers actually ask can read it, trust it and name you. Each one sources answers differently, so each has its own approach.

Lean pages are also low-carbon pages. See how we measure and cut a site’s carbon →
How we measure it

Four numbers, reported the same way every month.

Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.

Measure 01

PageSpeed and Core Web Vitals

Green in the real world, held there with a performance budget and a script allowlist, not a number that spikes on launch day and then slides.

Measure 02

Technical health

A clean crawl and no errors, the foundation ranking and citation depend on.

Measure 03

Search and AI readiness

Structured so search engines and assistants can read, rank and cite you.

Measure 04

Time to launch

Delivered fast, without cutting the corners that decide whether you rank.

Discipline questions

Asked on every Web design call.

How much does a website cost?

Bespoke builds start at £5,000, scoped to what you need, with hosting and management on our own platform from £100 a month. We price it properly on a call once we understand the site.

What do you mean by a website built for AI?

We build the site so AI assistants can read, understand and cite it: clean semantic HTML, structured data, crawlable content and clear entities, the same foundations that win classic search.

Will it actually be fast?

Yes. We hand-build lightweight sites that pass PageSpeed and Core Web Vitals, rather than bolting plugins onto a heavy theme. Speed is engineered in, not patched on afterwards.

Will it stay fast after launch?

That is the harder promise, and the one that matters. Anyone can hit a top score on an empty page on launch day; it only counts if it survives the real world. The tags, chat widgets, pixels and cookie banners most sites bolt on quietly drag a green score to red within a fortnight. We protect it two ways: a performance budget the build is not allowed to exceed, and an allowlist for third-party scripts where each one is weighed against what it costs you in speed before it goes on. So the score holds after launch, not just on the day we hand it over.

Do you host the site?

Yes, on our own platform from £100 a month, kept fast, secure and technically healthy. We host and manage the sites we build; we do not take on sites built elsewhere.

Can you rebuild our site without losing rankings?

Yes. We migrate with a full URL map and redirect plan, so you keep the traffic and rankings you already have rather than starting from zero.

How long does a website take?

Faster than most agencies, because we build lean and to a clear scope. You get a real timeline on the call, not an open-ended one.

Do we own the website?

You are buying into a best-in-class build that we host and manage on our own platform, rather than licensing code to run yourself. The site stays with us, kept fast and technically healthy; your content and data are always yours.

Why is it cheaper than a big custom build?

Sites this fast and this clean, zero technical errors and real-world performance, usually cost tens of thousands from a traditional agency. We deliver the same standard for less because we build for speed and delivery from the start, without compromising on either. It is not a gimmick; it is how we build.

What is agentic browsing, and why does it matter?

AI assistants increasingly browse the web to answer questions and complete tasks on a user's behalf. Chrome's Lighthouse now scores how ready a site is for those agents, from the accessibility tree it reads to how stable the layout is. We build to pass those checks by default, so an agent can read, navigate and act on your site, not just a human.

SENIOR-LED, MEASURED TO PIPELINE

Web design, run by the people who do the work.

Bring us the site that is holding you back.

Book a call →