Rogue Logic publishes working notes on search, answer-engine optimisation, paid media and measurement, written by the four named practitioners who run the client work, including The Answer Gap, its own study comparing who ranks in classic search against who gets cited by AI assistants.
Reading about it is slower than seeing it. We will run the report on your own URL and walk you through it on a call.
Technical SEO: the ceiling most sites cannot see
The technical layer is invisible on the front end, which is exactly why it caps so many sites. Hayley on diagnosing the ceiling before you spend another penny on content or links.
How AI crawlers read your site (and why JavaScript sites lose)
Assistant crawlers mostly fetch raw HTML and move on. If a page assembles itself in the browser, the machine reads a near-empty shell. Hayley on the render gap, and how to fix it.
GEO: generative engine optimisation, and why it is just AEO
Generative engine optimisation is the American name for answer engine optimisation. Same entity work, same structured data, same goal of being the cited source. Do not let anyone sell you both.
Schema and entities: making your business quotable by AI
Assistants only quote a business they can identify. Hayley, our senior SEO strategist, on the entity work and structured data that let AI attribute facts to you with confidence, not to a competitor.
Local SEO for multi-location and service-area businesses
Ranking in twenty towns is not twenty copies of one page. Here is how to build location pages, Google Business Profiles and citations that scale without tipping into doorway spam.
SEO for regulated sectors: finance, health and law
Regulated buyers are sceptical for good reason, and so is Google. Here is how finance, health and law brands build the credibility, depth and compliant copy that YMYL search actually rewards.
Google Ads beyond search: Shopping, Performance Max and YouTube
Search is where Google Ads starts, not where the budget ends. How Shopping, Performance Max and YouTube really work, and why every pound still answers to margin, not the platform's idea of success.
LinkedIn, Meta or TikTok: which paid social actually fits
The right paid social channel is set by who your buyer is and what a customer is worth, not by which platform quotes the lowest CPM. Here is how we choose between LinkedIn, Meta and TikTok.
Website migrations without losing your rankings
A migration is a transfer of every ranking and link your site has earned, not just a build project. Here is the technical care that keeps traffic through the switch.
Why a fast website is a low-carbon website
Speed and carbon are the same problem wearing two labels. Both come down to how much a page makes a device fetch, run and render. Here is how we build light, and how we measure it honestly.
Websites built for agentic browsing
Agents now browse on people's behalf. Olivia on the build details that decide whether one can read and act on your site: the accessibility tree, low CLS, llms.txt and WebMCP.
How to choose an SEO agency in the UK
The things that actually predict whether SEO works for you sit under the logo and the monthly fee: who does the work, how senior they are, and how honestly they measure it.
PPC vs SEO: where should your budget go first?
PPC rents demand; SEO earns it. The real question is not which is better but where your next pound clears its cost fastest, given your margins, demand and how long you can wait.
CRM and reporting automation that follows the pipeline
Most CRM and reporting automation fails because it chases prompts, not pipelines. How we build it: the system proposes, a senior practitioner approves, and the monthly report assembles itself.