Rogue Logic is a senior-led UK marketing agency in Bristol that does SEO, answer-engine optimisation across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and AI Overviews, paid search, digital PR and AI automation, for business-to-business and consumer brands. It is run by four practitioners with forty years of agency experience between them. Pricing is public, from £1,500 a month, and the people on the first call are the people who do the work.
It is the trading name of Bryley Ltd, founded and owned by Chris, with a team of four practitioners. It works with UK manufacturers, professional services firms, engineering consultancies, software companies and consumer brands with a considered purchase.
Six disciplines, one measurement model.
Every discipline is owned by the person doing the work, and every one is held to the same number.
SEO
Crawl, technical fixes, schema, content and internal linking, re-run every month. We fix the machine first, then feed it.
AEO
PART EMERGINGSchema, entity and answer-shaped content that decides whether ChatGPT, Claude, Perplexity and Gemini quote you.
PPC & paid AI
Google Ads run to contribution margin, not to a platform dashboard. Paid placement on AI surfaces as those mature.
Digital PR
Link-profile analysis, targeting and strategy in-house. Journalist outreach delivered through a specialist partner we manage.
AI & automation
Our own delivery platform, plus bespoke automation built into your business. The leverage that makes the hours go further.
We will tell you first if it is not working. Before the report, before the invoice, before you notice.
The answer gap.
For twenty buying questions per sector we compare who ranks in classic search against who gets cited by AI assistants. The two lists are not the same list. We are quantifying how far apart they are, sector by sector.
Fieldwork runs through autumn 2026. Every industry page on this site carries its own sector cut when it lands.
Read the methodologyOpen about the exact tools we run on.
What can be verified today: the exact tools your account runs on, and how we are set up.
Technical audits run on Screaming Frog, keyword and competitor research on Semrush, and reporting is built in Looker Studio, so every figure in a report traces back to a source you can open yourself. No proprietary score, no black box.
Bryley Ltd, England and Wales. Company number on the about page.
ICO-registered data controller. Nothing fires before consent.
Three months minimum, then thirty days. No auto-renewing year.
One client per sector and geography. Declared before contract.
A teardown of your site, before you speak to anyone.
The report runs against your URL: retrieval access, structured data, technical debt and where you currently sit in assistant answers. It lands within one working day, then a strategist calls to walk you through what matters and what to ignore.
Free, and it stays useful whether or not you hire us. Your details go to us and nowhere else.
Run it on your own site.
Three fields. The report lands in your inbox within one working day, then a strategist calls to walk you through it.
Your details go to our own system over an encrypted connection, are used to prepare your report and your call, and are never sold or shared. Nothing tracks you until you accept cookies.
The competitor recon.
Six signals across your named competitors, checked every day, reviewed weekly by a strategist. You find out when they move, and what to do about it, before it shows up in your numbers.
Citation movement across all six AI surfaces
Ranking shifts, filtered to terms in your model
Content shipped, classified by intent
Technical and schema change on their sites
Published pricing and positioning moves
Paid activity and earned coverage
Competitor A appeared in Perplexity answers for six of your forty questions, up from none last month.
A comparison hub three weeks ago plus two trade-press citations. The corroboration moved it, not the pages alone.
Two of your selection guides brought forward, same two publications pitched this month. Four days of effort.
An alert with no recommendation is just anxiety. Every movement that clears the threshold arrives with all three of those, or the reason we are deliberately doing nothing about it.
What actually happens, week by week.
Most agencies will not tell you this until you have signed. It is the same on every account, so there is no reason to hide it.
Access & instrumentation
Analytics, Search Console, logs and CRM wired up. Measure right, or the rest is theatre.
Full measurement pass
Crawl, render, logs, entity graph, demand model and the answer-engine baseline.
The model, published
Where demand is, what it is worth, what has to be true to own it. Assumptions visible.
First fixes shipped
Highest-value technical work live inside fourteen days, not after a discovery phase.
Content & evidence
Answer-shaped pages, structured data and the corroboration that gets you cited.
Re-measurement, honest call
Same instruments. If a channel is not tied to pipeline, we say so and stop it.
Where we already have the data.
Manufacturing
Distributors outrank you for your own product. That is an entity problem.
Professional services
Assistants recommend firms by name. Yours is either in the answer or it is not.
Engineering consultancy
Low volume, six-figure leads. The maths justifies work nobody else will do.
SaaS
Comparison queries are now answered by assistants, not by your landing page.
What people ask before the first call.
What does it cost?
From £1,500 a month for one service run properly, £3,500 for two or three disciplines run as one system, and £6,000 for the whole engine plus automation. Every tier is on the pricing page with what is included and what is not.
Can I see case studies?
Yes, on the case notes page: anonymised and sector-framed, with the client's own numbers and shown with permission. We will not name clients or pass off others' work as ours, so alongside them we show the method in full, each practitioner's track record, and a live teardown of your own site.
How long until something happens?
First fix shipped inside fourteen days. Measurement takes two weeks, the model is published in week three, and the first movement in reporting is a first-quarter expectation, not a first-month one.
What is AEO, and do we need it?
It is the work of getting named when someone asks ChatGPT, Claude, Perplexity, Gemini or Google AI Mode instead of typing into a search box. You need it if your buyers research before they enquire. If they do not, we will say so on the call.
Do you work with our size of company?
UK companies between roughly £2m and £80m turnover, business-to-business and consumer alike, where the sale is considered rather than impulse. Below that the entry tier rarely pays for itself, and we would rather tell you than take the fee.
What if it does not work?
You hear it from us before you notice, and we stop running the channel rather than keep billing for it. That is the honesty guarantee, and it belongs in the contract as well as on the website.
The working, written down.
Bring us the problem your last agency called complicated.
Forty-five minutes with the strategist who would run the work. You leave with the diagnosis either way.