Digital PR earns links and mentions from real publications by giving journalists something worth covering: original data, a defensible position, a genuine story. It is the authority layer under SEO and AEO, the reason rankings hold and models treat you as a source. We do not buy links, and we do not pitch stories we cannot stand behind.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What Digital PR involves
Find the angle
What you know, or can measure, that a journalist in your sector would actually want. No angle, no campaign.
Build the asset
Original data, a survey or a reference piece strong enough to be cited, not just linked.
Map the journalists
The named writers and outlets who cover your category, and what they have recently run.
Digital PR, six things, in this order.
Find the angle
What you know, or can measure, that a journalist in your sector would actually want. No angle, no campaign.
Build the asset
Original data, a survey or a reference piece strong enough to be cited, not just linked.
Map the journalists
The named writers and outlets who cover your category, and what they have recently run.
Pitch with restraint
Targeted, relevant outreach to people who might genuinely care. No spray-and-pray lists.
Earn the coverage
Links and mentions in sources your buyers and the models already trust.
Feed it back
Coverage routed into the SEO and AEO model so the authority compounds, not just sits in a report.
Rankings hold when the rest of the web vouches for you.
These are industry figures, not our own results, and we do not invent numbers. They show why authority earned from real publications outlasts anything bought, and why being trusted early decides who makes the shortlist. No placement is ever guaranteed.
Digital PR specialisms.
You earn relevant, editorial links from publications your buyers and the answer engines already trust, not a quota of low-value links from sites no journalist reads. You get authority that actually moves rankings.
You give journalists a statistic worth quoting, and the coverage, links and AI citations follow. We build digital PR on something real, original research, a survey, a fresh cut of numbers only you can see, not a release nobody asked for.
You get the durable authority that keeps your store ranking against bigger competitors, and cited when shoppers ask an AI what to buy. We earn real editorial links to your category and product pages.
You get the authority layer under your SaaS content: editorial links from the publications, communities and analysts your buyers and the answer engines already trust, won with assets worth citing, not bought by the dozen.
You get earned editorial coverage and links, never paid placements. We lead the strategy, targeting and media-list work in-house and manage a specialist partner on the outreach, so your story reaches the right reporter at the right moment.
Worth doing, and not worth doing.
Do this if
Do not bother if
What lands on your desk.
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Referring domains earned
New, relevant publications linking to you, the durable signal under your rankings.
Coverage quality
The relevance and authority of where you land, judged honestly rather than by raw volume.
Assisted ranking movement
How earned authority moves the pages and terms that matter commercially.
Brand and citation lift
Mentions in the sources answer engines draw on when describing your category.
Asked on every Digital PR call.
Do you buy links?
No. Bought links are a risk we will not put on your domain. Everything is earned from real coverage.
How many links will we get?
We will not quote a number we cannot control. We commit to the campaigns, the angles and the outreach, and report exactly what landed.
What if we have no data to share?
Then the first job is creating something worth covering, a survey or an original analysis. We will tell you honestly if there is no story yet.
How does PR help our SEO?
Earned authority is what makes rankings hold and answer engines trust you. We route every piece of coverage back into the model.
What is digital PR?
Digital PR is the work of earning links, mentions and coverage from real publications by giving journalists something worth covering: original data, a clear position or a genuine story. It is the authority layer that makes SEO rankings hold and answer engines treat you as a source.
How is digital PR different from traditional PR?
Traditional PR chases brand coverage; digital PR is measured on the earned links and citations that move search and AI visibility. We own the strategy, targeting and link-profile analysis, and outreach is delivered through a specialist partner under our management. We do not buy links.