SEO is the work of making a site machines can crawl, render and trust, then giving it pages worth ranking. We run it as one system: the technical foundation, the content that answers real demand, and the authority that makes it stick. Every account is owned by the person doing the work, and reported the same way each month.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What SEO involves
Instrument the site
A full crawl, render and log-file pass, plus the entity graph. Two weeks, no assumptions, so the plan is grounded in what is actually happening.
Fix the foundation
Indexation, rendering, internal architecture and Core Web Vitals. The unglamorous work that unblocks everything after it.
Model the demand
Where demand exists, what it is worth, and what has to be true for you to own it. The map the rest of the programme runs against.
SEO, six things, in this order.
Instrument the site
A full crawl, render and log-file pass, plus the entity graph. Two weeks, no assumptions, so the plan is grounded in what is actually happening.
Fix the foundation
Indexation, rendering, internal architecture and Core Web Vitals. The unglamorous work that unblocks everything after it.
Model the demand
Where demand exists, what it is worth, and what has to be true for you to own it. The map the rest of the programme runs against.
Build the pages
Content written to answer the question and to be understood as an entity, not padded to hit a word count.
Earn the authority
Links and mentions from sources that actually cover your sector, so rankings hold under pressure.
Re-run against reality
Every month the model meets the numbers. What works gets more budget; what does not gets cut.
Almost nobody scrolls past the top of the results.
These are industry figures, not our own results, and we do not invent numbers. They show why the first result is worth a multiple of the tenth, and why a site that cannot be found simply is not in the running. No ranking is ever guaranteed.
Everything SEO covers, under one retainer.
These are capabilities within SEO, not add-ons with separate fees. Each has its own page; what your account needs is scoped before you buy.
Technical SEO
Most SEO stalls on the technical layer. We fix crawl, render, indexation and speed so the rest of the work can compound.
See the detail →SEO audits
A full instrumented pass on your site, prioritised by impact, so effort goes where it actually moves the needle.
See the detail →Website migrations
Migrations are where hard-won rankings quietly disappear. We plan and run yours so they do not.
See the detail →Keyword and content strategy
The map of what your buyers search, and the pages that will actually rank and convert for it.
See the detail →On-page and content
The on-page work that turns a plan into rankings: titles, structure, entities and copy that reads like you.
See the detail →Local SEO
Real local pages, real local signals, and the profile and coverage that win the map pack, without the doorway spam.
See the detail →International SEO
The structure, hreflang and localisation that let you rank in multiple markets without competing with yourself.
See the detail →Core Web Vitals and site speed
Core Web Vitals fixed at the source, not with a plugin that hides the problem, so the numbers and the experience both improve.
See the detail →SEO for the platform you run.
Shopify, WordPress, Wix, Webflow, Squarespace or Magento, the same senior team, tuned to your CMS’s real limits and where it can actually rank.
You get your Shopify store ranking instead of quietly held back by forced URLs, variant duplication and app bloat. We fix the constraints actually costing you, then build the content that earns the traffic.
You keep WooCommerce's flexibility and lose the tax that comes with it: plugin bloat, heavy queries and duplicate URLs from filters and variations. You get a fast store built to rank on a base you control.
You build on BigCommerce's genuinely good SEO controls and fix where the real gains are: faceted duplication, Stencil limits and script weight. You get a store ranking to its full potential, not just its defaults.
You get your big Magento or Adobe Commerce catalogue ranking instead of buried. We fix the structural problems, faceted navigation, thin duplicates and speed, that hold large stores back, so rankings compound.
You get the technical base most WordPress sites are quietly failing, then the growth built on top. We fix the plugin sprawl, bloated themes and cheap hosting that wreck speed and crawlability, and let your site rank.
You get your Wix site ranking to the top of what the platform allows, with its SEO controls worked expertly. We are honest about the ceiling, heavy client-side rendering and template limits, and what actually matters for you.
You get the SEO basics genuinely right within Squarespace, and a straight account of where the platform caps what is possible. We work its controls hard and stay honest about forced URLs, limited crawl control and speed drag.
You keep Webflow's speed and clean markup and fix what actually holds it back: designer-led headings, missing schema and thin content. You get a fast base finally earning the rankings its foundation deserves.
You keep Framer's speed and clean output and fix what designer-led builds skip: structural headings, real content and schema. You get a fast site with the SEO substance to actually rank.
SEO specialisms.
You get an experienced pair of eyes to tell you exactly what is wrong, what to do, and in what order. Sometimes you do not need an agency to take the work away, you need senior judgement you can trust.
You win candidates and employers from the same site, instead of building for one and losing the other. We build the search visibility and two-sided content that turn both audiences into the right enquiries.
You get found by the people commissioning building work in your area, and look capable enough to win it. We build the local visibility and credibility that turn a search into a serious enquiry.
You offer clients the SEO you cannot resource, delivered under your brand, without building the department. We run the audits, technical work, content and reporting behind the scenes, badged as yours. Here is how it works.
You earn genuine, editorial links that keep working, without the tactics that put your business at risk. We win relevant links through digital PR and real outreach. It is slower than buying them, and it is the version that lasts.
You get found in classic search and in AI answers at once, so buyers see you whether they scan blue links or ask an assistant. We build the technical and content foundations that rank in Google and get you quoted by AI.
You capture demand no one has time to write for by hand, at scale, without the thin pages that get filtered or penalised. We build large page sets from data with a real quality bar on every one, and the discipline to hold it.
You get into the map pack that sits above everything for local searches, and stay there. We do the unglamorous ongoing work, categories, reviews, posts and consistent details, and stay honest about what nobody controls.
You align the whole programme to pipeline, not traffic, winning the small number of high-value searches that lead to revenue. We build for the terms your buyers actually use through months of quiet research.
You get an ongoing programme built for pipeline, not post counts: fewer, better pieces tied to real demand and written by senior people who know your category, made to earn rankings and AI citations.
You get an honest buyer's guide, not a pitch, so you can pick the SEO agency that fits your market, your site and how you work. It covers what separates good SEO from bad, and where we fit and where we do not.
You get a genuinely balanced comparison, not a pitch dressed as advice, so you can decide where to put your money. It covers what paid and organic search each do well, what they cost, how long they take, and how to choose.
You earn the ranking and the AI citation with content credible enough to survive real scrutiny. We build the pages that win legal buyers researching before they instruct, inside the rules and without overclaiming.
You earn the ranking and the AI citation in a market that weighs credibility harder than almost any other. We build evidenced content that wins buyers researching for weeks, inside FCA rules, without a claim you cannot stand behind.
You earn the ranking and the AI citation with content patients trust while they research a symptom, a treatment or a provider. We build structured, trustworthy pages, inside the advertising and clinical rules, without overclaiming.
You turn months of self-education into trials and demos, not vanity traffic. We build the product-led content that ranks, gets cited by AI assistants, and feeds your pipeline instead of your bounce rate.
You become the answer engineers and buyers find while they research parts, tolerances and capabilities. We make your products, specifications and processes visible in Google and in the AI assistants they now ask first.
Worth doing, and not worth doing.
Do this if
Do not bother if
What lands on your desk.
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Non-brand organic clicks
Demand you did not already own by name. The number that says the work is reaching new buyers.
Qualified organic pipeline
Sessions that became enquiries, tracked to revenue rather than to a vanity ranking.
Indexation and technical health
The share of important pages that are crawlable, indexed and rendering as intended.
Referring domains earned
New, relevant sources linking to you, so the ranking has something durable underneath it.
Asked on every SEO call.
How long until it works?
The technical fixes show inside weeks. The compounding organic growth is a two to three quarter story, and we say so on the first call rather than after you have signed.
Do you guarantee rankings?
No. Nobody can, honestly. We fix a fixed set of numbers at the start and report them whether they moved or not.
Who writes the content?
The senior person on your account briefs and edits it. You are not handed to a junior content pod.
Will you work with my developers?
Yes. We hand fixes over as clear, prioritised tickets, and we can implement directly where you would rather we did.
What is technical SEO?
Technical SEO is the work of making a site machines can crawl, render and index: indexation, rendering, internal architecture and Core Web Vitals. It is the layer most SEO stalls on, and we fix it before writing a word of content.
How long does SEO take to work?
The technical fixes show inside weeks. The compounding organic growth is a two to three quarter story, and we say so on the first call rather than after you have signed.
Is SEO worth it for a B2B company?
For B2B with real search demand and a considered sale, yes: being found early in the research changes who wins. If the demand is not there yet, we will tell you rather than take the retainer.