Competitor Recon is a proprietary platform we built and run: one live view of how you and your competitors show up across search and the AI answer engines, with a strategist reading the signal and telling you what to do when something moves.
It exists because rank trackers watch search, citation tools watch the assistants, and the useful signal sits in the divergence between them. It is already running in production, built to pass a serious security review, and is included in the £3,500 System tier and above.
What you actually get
You hear it first
Up to eight named competitors watched daily. When one of them moves, it reaches you the same day, by email or Slack.
A recommendation, not a ping
A strategist reads the feed every week and tells you what to do about it, or why doing nothing is the right call.
The moves before the damage
You see a competitor's play while they are still making it, rather than three months later in your own numbers.
The buying journey moved. Most brands are watching half of it.
These are industry figures and typical market costs, not our own results, and we do not invent numbers. What you actually replace depends on your current stack. No outcome is ever guaranteed.
Six signals, checked every day.
A competitor rarely announces a change of strategy. They just ship something. These are the six places it becomes visible before it shows up in your traffic.
Citation movement
Who the assistants name for your buying questions, and the day that changed. The earliest signal available.
Ranking shifts that matter
Filtered to the terms in your model. Not a two-hundred-row report of movements worth nothing.
Content shipped
New and materially rewritten pages, classified by intent. You see the play while it is still being made.
Technical and schema change
Replatforms, structured-data edits, robots and llms.txt changes. Their mistakes are your opening.
Pricing and positioning
Published price changes, new propositions, and claims quietly added or removed.
Paid and PR footprint
Ad copy in market, and where they are earning coverage. Budget follows attention.
One live view, instead of five tabs that never agree.
It pulls search, technical health, AI-answer presence and competitor movement into one place, and hands the reading to a person. The platform does the watching so your team does not have to run five subscriptions to see one picture.
Replace the sprawl
One place for search, technical, AI-answer presence and competitor movement, instead of three to five tools that each tell a slightly different story.
A board-ready read, monthly
A short narrative that ties the activity to the outcome, written for the room where the budget is decided, not a metrics dump nobody opens.
Defend the organic budget
As paid budgets get cut, you have live proof of where organic is winning, and where a competitor is taking ground, in language a finance director accepts.
Live, not a monthly PDF
A report is out of date the day it lands. This updates continuously, so you are looking at this week, not last month.
Curated, not automated
A strategist turns the signal into a recommendation. The platform does the watching; a person decides what is worth your attention.
No new headcount
The reporting function runs on the platform and a senior strategist, not an analyst you have to hire and manage.
An alert with no recommendation is just anxiety.
Every movement that clears the threshold arrives with three things: what happened, what we think it means, and what we are going to do, or the reason we are deliberately doing nothing.
Most competitor movements do not deserve a response. Saying so is part of the job, and it is why a strategist reviews the feed weekly rather than letting a tool email you directly.
Book a call →Three things the usual options cannot do.
Against the big all-in-one tools
They watch search and leave the AI answer engines out of the picture, then hand you raw data to interpret. Competitor Recon joins both worlds and gives you a read, not another dashboard to mine.
Against building it yourself
Live integrations, licensed data, EU-hosted infrastructure and someone to maintain all of it is a twelve-month project and a permanent job. This arrives as one line item, already running.
Against the monthly report
A PDF is a snapshot, out of date the day it lands. This is live, and a strategist turns the signal into a recommendation every week, rather than leaving you to read a chart.
Built to a standard you can put in front of anyone.
Competitor Recon was built to pass the kind of security review a cautious client runs before letting a supplier near their data. It is already in production, not a prototype, and that standard holds whatever your sector.
We do not hold SOC 2 or ISO 27001 today. A security overview is available on request, and certification is on the roadmap where a client requires it.
EU-hosted, encrypted
All data held in the EU, encrypted in transit and at rest.
Public signals only
Published pages, public assistant answers, visible ads and coverage. No private data, no credentialed scraping.
Every source named
Each data source is named in the data-processing agreement. No hidden feeds.
Access under control
Least-privilege access, signed session tokens, and the crawler behind an access gate.
Asked before it gets switched on.
Is this just another rank tracker?
No. Rank trackers report positions. This watches six signals across both search and the assistants, and the output is a recommendation rather than a chart.
Is it live, or a monthly report?
Live. It updates continuously and a strategist reviews it weekly, so you are never waiting a month to learn a competitor moved three weeks ago.
Does the AI write the recommendations?
No. The platform gathers and watches the signal; a senior strategist decides what it means and what to do. You get a recommendation from a person, not an auto-generated to-do list.
Where is the data hosted?
In the EU, encrypted in transit and at rest. It is already in production and was built to pass a serious security review, so it holds up to a careful buyer's due diligence. A security overview is available on request; we do not hold SOC 2 or ISO 27001 today.
Can we buy it on its own?
Not currently. Without someone acting on it, it becomes a feed nobody reads, which is the problem it was built to solve. It is included from the System tier.
How do you choose the competitors?
You name them. We usually add one or two you have not thought of, because the site the assistants cite in your category is often not the company your sales team loses to.
Is any of this scraping data we should not have?
Everything monitored is public: published pages, public assistant responses, visible ads and coverage. No private data, no credentialed access, and rate-limited requests that respect robots directives.