AEO is the work of becoming the source an AI assistant cites when it answers a question in your category. It runs alongside SEO: the same entity and structured-data foundation, aimed at the passages models quote rather than the links people click. We measure it in citation share and assisted pipeline, never in impressions.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What AEO involves
Entity & citation audit
Where answer engines currently source your category, and who they credit. The honest starting line.
Answer surface mapping
The 40 to 120 questions your buyers ask machines, scored by commercial value.
Structured data build
Schema, feeds and entity reconciliation so machines can parse you without guessing.
AEO, six things, in this order.
Entity & citation audit
Where answer engines currently source your category, and who they credit. The honest starting line.
Answer surface mapping
The 40 to 120 questions your buyers ask machines, scored by commercial value.
Structured data build
Schema, feeds and entity reconciliation so machines can parse you without guessing.
Source-worthy content
Primary data and reference pages written to be quoted, not to rank alone.
Citation PR
Placement in the sources the models already trust in your sector.
Monthly citation tracking
Share of answer across ChatGPT, Gemini, Perplexity and AI Overviews.
Get named in the answer, or get skipped.
These are industry figures, not our own results, and we do not invent numbers. Answer engines quote a handful of sources, so the game is being one of them, not just ranking. No citation is ever guaranteed.
Get found in every AI assistant.
Each assistant sources and cites answers differently. We have a dedicated approach for every one, and a page that explains it.
ChatGPT
When your buyers ask ChatGPT who to use, you want to be the name it gives. That is earned, not bought, and it is the work we do.
Get found here →Perplexity
Perplexity shows its sources on every answer. We make sure yours is one of the links a buyer clicks.
Get found here →Google AI Overviews
AI Overviews now sit above the classic results for many searches. We get your content into the summary, and the links beside it.
Get found here →Google AI Mode
AI Mode is Google's conversational search: deeper, multi-step answers over its index. We make sure you are named in them.
Get found here →Gemini
Gemini is Google's assistant, grounded in Google's index. We make your business the source it grounds its answers in.
Get found here →Claude
When your buyers ask Claude who to use, we make sure your business is a name it can stand behind.
Get found here →AEO specialisms.
You learn how to become the source Google's AI quotes before anyone reaches the blue links. This is a practical, current guide to building pages that AI Overviews can extract, trust and attribute to you.
You become one of the handful of sources generative engines name when they answer your buyers, instead of a link they never show. That is the whole job, and we do it.
You become the source large language models read, trust and name. We optimise for how ChatGPT, Claude, Gemini and Perplexity actually source their answers, not for a trick that stops working next month.
You win by treating search and AI as one programme, not a choice. SEO earns the click, AEO earns the citation, and we show you how they share a foundation and pay off together.
You become the clearest, best-corroborated answer in your market, and we measure whether the machines actually name you. We get your business found, understood and named by ChatGPT, AI Overviews, Perplexity, Gemini and Claude.
You become one of the sources AI search reads, trusts and names when it writes the answer, instead of handing your buyers a list of links. That is the work, and we do it.
You become a name Copilot can put forward when someone at work asks about your category. It sits inside Windows, Edge, Bing and Microsoft 365, and we make sure your business is in the answer.
Worth doing, and not worth doing.
Do this if
Do not bother if
What lands on your desk.
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Citation share
How often you are named as the source across the major assistants, tracked question by question.
Assisted pipeline
Enquiries where an AI answer was part of the path, so the work ties back to revenue.
Answer-surface coverage
The share of your priority questions where you appear in the answer at all.
Structured-data health
Whether machines can parse your entities cleanly, the foundation everything else sits on.
Asked on every AEO call.
Can you guarantee we appear in ChatGPT?
No, and anyone who says they can is guessing. We move the inputs the models actually use, and report the share of answer honestly, up or down.
Is this just SEO with a new name?
It shares the foundation, but the target is different: the quoted passage, not the clicked link. It runs alongside SEO on every retainer above the entry tier.
Which engines do you track?
ChatGPT, Google AI Overviews, Perplexity and Gemini as standard, with others added where your buyers use them.
Do you sell AEO on its own?
Rarely. Without an SEO and authority foundation there is little for a model to cite, so we are honest about when it is premature.
What is AEO?
AEO, or answer engine optimisation, is the work of becoming the source an AI assistant cites when it answers a question in your category. It builds on the same schema, entity and answer-structured content as good SEO, aimed at the passages models quote rather than the links people click.
How do you get a business cited by ChatGPT?
By moving the inputs the models actually use: clean structured data, consistent entities, source-worthy content, and third-party corroboration from places the models already trust. Nobody can guarantee a placement, so we track citation share honestly rather than promise it.